José García-Carrión Jordán

We have come a long way since the founding of the winery by my grandfather in 1890 until today. During all this time, we have overcome obstacles and difficulties and we have faced great challenges generated by changes taking place in the market. We have served as pioneers in helping to resolve many of them.

For over 125 years, we have held our values of quality, which have been passed down through five generations:

The quality of all of our products, the quality in the care and service we bring to our customers, and the human quality in the spirit of our team that has always characterised us. All of us in the company, each individual with their own set of responsibilities, have contributed with work, effort and professionalism to the company’s growth.

Today, thanks to our diversification policy, we are present in multiple and various segments:

  • With prestigious wines in 10 Appellations of Origin (DOs).
  • With the brand DON SIMÓN, which covers a wide range of products, all of them positioned in the top 2 (Spanish retail market).

We have always been aware of the challenge future holds, as the market is increasingly competitive and evolving; however, we firmly believe in our Project and we have many advantages that help us move forward:

  • A comprehensive knowledge of our market
  • The privilege of counting on unique raw materials in Europe
  • Agility, flexibility, creativity and innovation.
  • And most importantly: the involvement and the enthusiasm of all the people who are part of GARCIA CARRION.


GARCIA CARRION’s farming tradition had its origin centuries ago. My ancestors, the GARCIA CARRION family, owned vineyards. They produced grapes and sold the wine at their own winery.

In 1890 my great-grandfather built a new winery, of a considerable size for the time, due to the great boom in the export of Jumilla wine to France caused by the phylloxera epidemic that had devastated the vineyards there.

Since 1968 the company has been led by José García Carrión, with his son Luciano joining in 1997, who has given a great boost to international markets.


GARCIA CARRION’s farming tradition had its origin centuries ago

My ancestors, the GARCIA CARRION family, owned vineyards. They produced grapes and sold the wine at their own winery.

In 1870 they started selling wine in the surrounding areas of Murcia, Cartagena, Lorca and some villages in the province of Almería. The wine was transported in wooden barrels.

GARCIA CARRION was therefore founded in 1890

In 1890, my great-grandfather built a new winery with great dimensions for that time, aiming at managing the rapid growth of Jumilla’s wine exports to France, where the vineyards had been devastated by phylloxera.

I came to know my family’s longstanding activity thanks to two exceptional farmers: my grandfather and my father. I remember walking with my grandfather among vineyards since I was a child. He would explain to me how he had managed to plant and grow each of the vineyards.

Juan García Carrión - 3a generación.

My family taught me everything about grapes and wine, and they passed on their passion for farming and vineyards.

Later on, my father and his siblings followed the same path, despite going through tough times particularly after the Spanish Civil War, when it was very difficult to carry out any type of activity. Nevertheless, in spite of all the problems, they carried on preserving and extending their lands.

José García Carrión, history of the fourth generation

In 1968, when I was 19 years old, I started working in the family business. Their yearly turnover at the time was 15 million pesetas.

My vocation was, and still is, trading. I personally initiated a distribution network across Spain. As demand grew, I decided to build a new winery near Jumilla, where I installed the first high-capacity filling line.

Five years later, my wife joined the business and started heading the Marketing and Advertising Departments. Since then, her support and vision in key moments have been very helpful to me. Our success is not due to luck, but because we have worked hard for many years, and especially because we have had faith and excitement about our project, to the extent that we have fought against most views. In short, because we have dared do things that others think of as crazy.

Luciano García Carrión, history of the fifth generation

In 1997 Luciano García-Carrión Corujo joined the company, after finishing his Law studies when he was 21 years old.

Luciano started working in the Marketing Department, where he played a key role in the advertising campaigns, showing a great creative talent.

His true vocation, however, was to internationalise the brand. Thanks to his constant efforts and trips throughout the planet, GARCÍA-CARRIÓN is present nowadays in over 150 countries.

The first Wine in non-returnable packaging, carton package.

In the early 80s, when big department stores were built across Spain, I had a feeling that there were going to be changes in the distribution channels and in consumption habits. The most frequently bought package for table wine was the 1L returnable bottle, which required having several filling lines available throughout Spain in order to attend to domestic distribution. My goal for years was to sell wine in a non-returnable, practical, cheap and light package which could be produced in a single factory in order to reduce the unit cost, taking advantage of the economies of scale.

After analysing several alternatives, such as glass or PET, I chose Tetra Brik technology. My father, who was a very conservative person, had reservations about the launch of DON SIMON wine in this format, although the real resistance was outside the company. Those were very tough moments for us, because we were alone against all kinds of pressure. The fact of packing wine in a carton package meant defying tradition. Despite all the difficulties, we believed in the Project and were convinced that, if we offered a higher quality than what was being offered at that momento in terms of table wine, the consumer would accept it.

Subsequently, we created many advertising campaigns on TV. Our idea was to convey to the consumer that DON SIMON was the best wine they could drink on a daily basis with their meals, and that’s how we came up with the sentence “Voy a comer con DON SIMON” (I’m going to eat with DON SIMON). The add was very controversial, but results were outstanding.

DON SIMON wine became the leader of the Spanish market two years after it was launched, and it still is nowadays.

The carton package disrupted the table wine market, making the returnable bottle disappear. The true success of DON SIMON wine was its quality, not its packaging.

Primera campaña de publicidad en prensa.

Diversification of Don Simon

In 1986, the company sold more than 70 million litres of wine. GARCÍA-CARRIÓN transitioned from a regional to a national company. Changes were made to the company’s structure. We basically increased the sales network, but we saw a big risk in the future, as we were handling only one product and were worried about the decline of wine consumption; nowadays it has half compared to 25 years ago.

We analysed the international market and noticed that Spain’s juice consumption was very low, only 4 litres per capita, and sensed that it would increase in the upcoming years; today, it is 30 litres per capita.

Juice was chosen to enter the non-alcoholic drinks sector.

Our first strategic thinking was related to the name we should use for juice. We knew that using the brand DON SIMON had advantages and disadvantages. Once again, we did not pay attention to certain view who advised that we should use another brand. It is true that DON SIMON was closely linked to table wine, but we were convinced that if we did things right, and if we offered the right quality, we could use DON SIMON for juice, apart from other drinks. Our company strategy was to use an umbrella Brand and betting for it: DON SIMON.

In 1987, apart from NFC juices, we launched nectars, grape juice and sangria, all of it under the Brand DON SIMON. Diversification has been one of the pillars upon which we have based our company’s growth.

I’m going to eat with DON SIMON adn other innovative campains

Our marketing strategy has always been based on conveying the quality of our products, its advantages compared to our competitors and on being able to communicate that added value to the consumer. Advertising has become one of the main pillars in our company; our creativity, agility and innovations have been key in the development of GARCIA CARRION.

The slogan “I’m going to eat with DON SIMON” is still remembered as being part of one of the most renowned and shocking advertising campaigns in Spain. Since it was launched, DON SIMON is still the best-sold wine in Spain.

The quality of our sangria made us bet for this market segment and do some regular advertising on TV domestically. DON SIMON SANGRIA is number 1 in Spain and in many international markets.

In 1993, we introduced the first low-alcohol wine, “Vegaverde”, in the Spanish market, elaborated using white and rosé wine, partially dealcoholised through  a complex process that our R&D Department has been improving in the last few years.

Comparative Advertising

Diversification made GARCIA CARRION compete in different front lines and in some cases against multinational companies. Our defence against competitors has always been, and still is, faith in our products, which has led us to face a series of risks.

During the 90s, García Carrión decided to build an NFC juice production site. Until that time, the best-sold products were nectars and juices from concentrate.

The beginning was hard, as supermarkets did not have many chilled shelves, but since the difference in quality was big, sales started to increase little by little. In 1998, Danone and Coca Cola (owners of Minute Maid) decided to start a Joint Venture, using Spain as a pilot project which, in case of success, would be replicated in the rest of Europe.

Their strategy was to bring concentrated juice from Brazil and Florida, add water in Spain and sell it in a chilled shelf, where Danone was very visible. GARCÍA-CARRIÓN also sold juices from concentrate in ambient shelves at a lower price.

Danone and Coca-Cola began to design strong advertising campaigns for Minute Maid, which implied that their juice was squeezed. That way, they started stealing market share from 100% squeezed DON SIMÓN juice.

Fala Corujo, head of Advertising, after checking with several important law firms, decided to design in 1998 the first comparative advertising campaign in Spain, which had a big impact on journalists, consumer associations and the general public.

The impact was such that Danone felt that the brand was jeopardised and decided to break its Joint Venture with Coca Cola, so Minute Made went out of the chilled shelf and never came back. This allowed later on GARCIA CARRION to build their Huelva factory, a production site surrounded by millions of orange trees.

Pata Negra a brand with 8 Appellations of Origin

With the purchase of the Vinartis Winery, we acquired the brands Cumbre de Gredos, Señorío de los Llanos and Pata Negra. Pata Negra was responsible for one of the most revolutionary movements in the Spanish wine history: using the same brand for 8 different Appellations of Origin.

In 2013, supported by the Spanish Supreme Court, we managed to group several DOs under the same brand: Pata Negra. After almost 10 years of struggle, our family dream came true: 5 Appellations of Origins (Rioja, Ribera del Duero, Valdepeñas, Rueda and Cava) under the brand Pata Negra.

This made GARCIA CARRION’s internationalisation task easier, as we started exporting different wines from different DOs under a single brand. This gave us an advantage to be known outside Spain, otherwise people got lost with an endless list of brands and DOs.

Pata Negra groups currently 8 Appellations of Origin: Rioja, Ribera del Duero, Valdepeñas, Rueda, Toro, Cava, Jumilla and La Mancha.

Quality and R&D+i

The quality of DON SIMON products is based fundamentally on the follow-up and monitoring of raw materials before they get to our factories. We have had long-term agreements with farmers for years, which guarantee we will buy their production.

In all our production centres, our Quality Management System abides by ISO 9001:2000 International Standard. All our facilities have a BRC – Global Standard Food – certificate of compliance. Moreover, our Almeria factory has a European Certification that allows us to pack ecological products.


García Carrión, a leading food company in the production of wines, fruit juices and other products, is an organisation that is committed to sustainability as a tool to guarantee the consolidation and expansion of our activity, without putting natural resources and the needs of future generations at risk.

In order to achieve this objective, all of us who are part of García Carrión are committed to:

  • Respecting the environmental standards and requirements that regulate our activity, both those established by the legislative framework and those adopted internally.
  • Minimising the environmental impact of our activities from a circular economy perspective.
  • Protecting the environment by preventing pollution and developing environmentally friendly production processes.
  • Guaranteeing the intelligent, efficient and responsible use of natural resources.
  • Promoting the use of renewable energies and other virtually inexhaustible resources.
  • Facilitating the collection, recovery and recycling of the packaging with which our products are sold and promoting an effective packaging design.
  • Collaborating with our suppliers, contractors and other interested parties to establish coordinated actions aimed at minimising the effect of our industrial activity on the environment.
  • Preserving biodiversity in the areas where our farms and production plants are located.
  • Promoting the participation of all company personnel in the effective implementation and continuous improvement of our Environmental Management System.

All García Carrión personnel have the responsibility and obligation of ensuring this Environmental Policy is put into practice.

3 Zeros Objetive

At Don Simón we have been committed to organic production for more than thirty years. Together with our producers, we have achieved official organic certifications for our products and, this year, we have taken a further step in our protection of the environment by launching a new packaging.

With this change, we have reaffirmed our commitment to the planet and have launched the entire range of 100% Squeezed Juices, Organic, Gazpacho or Vegetable Drinks in a 100% recyclable packaging of plant-based origin, the production process of which significantly reduces CO2 emissions into the atmosphere.

Jaume Serra

In 1997 we acquired the Jaume Serra winery, located in Vilanova I la Geltrú, on top of a hill that slopes gently down towards the Mediterranean Sea.

This winery’s origin dates back to 1647, when a “masía” (traditional rural house/ fortress) called “El Padruell” was built. This would later become Jaume Serra winery. With this acquisition the Project GARCÍA-CARRIÓN Wines’ Project started, which grouped different Appellations of Origin. Belonging to a family of wine makers and having a longstanding tradition in the wine world of more tan 125 years really means something.

The winery is surrounded by a 125-hectare estate of vineyards with Cabernet Sauvignon, Merlot, Tempranillo and Chardonnay varieties. In our wine-making facilities, where innovation and tradition go hand-in-hand, we have a production capacity of 5 million kg of grapes, with the most modern production and aging systems, and the capacity for 20 million bottles of wine per year.

We use American and French oak barrels in order to obtain high quality crianza, reserva and gran reserva wines.

Viña Arnáiz

Viña Arnáiz, Ribera del Duero – 2000

In 2000 we started building our winery, located in Haza, within the Appellation of Origin Ribera del Duero. One year later, in 2001, we changed its name to Bodega y Viñedos Viña Arnaiz (Viña Arnaiz Winery and Vineyards).

It is located in a historically strategic site, an old fortress owned by Juana de Haza, noble of Castile, who started growing vineyards at the foot of her fortress. Those vineyards began to extend and to increase their fame in every territory due to their extraordinary quality.

Viña Arnaiz Winery combines the cutting-edge technology with the respect for the traditional systems, which allows GARCÍA-CARRIÓN, a family business, to elaborate wines that fully represent Ribera del Duero DO.

We also have a representation in other nearby Appellations of Origin such as Rueda and Toro, historical wine production areas where we add character and an excellent personality to our whiteand red wines.

Global Winery

Global Winery, La Mancha – 2001

GARCIA CARRION has elaborated wines in Castilla- La-Mancha, the largest extension of vineyards in the world, for more than 100 years. My dream was to create a global winery within this wonderful area, and Daimiel was chosen as a strategic logistic centre.

We started building our JGC La Mancha winery in Daimiel in 2001, which produces DO La Mancha wines in a longstanding winemaking tradition.

In this plant we have been collaborating with local cooperatives for decades, which allows us to select the best grapes using the cutting-edge technology and to elaborate very high-quality wines.

In addition, we have 21 hectares of experimental vineyards that are used to investigate future wine innovations.

Marqués de Carrión

Marqués de Carrión, Rioja – 2006

In 2006 we purchased a winery in La Rioja, located in a beautiful village, Labastida, with a longstanding winemaking tradition.

Currently known as Marqués de Carrión, covering over 15,000 square metres, it mixes the cuttingedge technology with the maximum respect to winemaking tradition.

In this winery you will have a chance to visit the “Museum of Illusions”, designed by the renowned artist Jull Dziamski.

Bodega Marqués de Carrión (Haro), Rioja – 2016

In 2016, we acquired another historical winery in La Rioja, placed in the heart of Haro. In the past, it used to be visited by celebrities such as the bullfighter Antonio Ordoñez or the American writer Ernest Hemingway, lover of these DO wines.

Los Llanos

Bodega Los Llanos, Valdepeñas – 2007

En 2007, adquirimos nuestra bodega de la Denominación de Origen de Valdepeñas. La adquisición de esta bodega supuso algo muy importante: la consolidación de GARCIA CARRION como líder del mercado del vino en España. Esta bodega posee una de las cuevas subterráneas más grandes de España, y actualmente se la conoce como Cueva Del Arte.

This purchase involved the consolidation of GARCÍACARRIÓN as the wine leader in Spain.

This winery boasts one of the biggest underground caves in Spain, currently known as the “Cave of Art”, a name that dates back to 1977. BODEGAS LOS LLANOS built at the time one of the largest caves in Spain, becoming pioneers in wine ageing in Valdepeñas.

Such was the magnitude of the construction that many wine connoisseurs and curious visitors wanted to discover what was inside, how unique wines aged in silence and darkness. People witnessed the efforts, the dedication and the care with which our master coopers and winemakers treated these wines.

That way, why people were amazed and a popular sentence came out:


Each December, when the new vintage was introduced, a cultural event was organised, basically poetry reading and wine tasting.

After that, we dedicated some Cave of Art’s “street” to famous people:

  • Juan Alcaide Sánchez, poet.
  • Gregorio Prieto Muñoz, painter.
  • Emilio Ruiz Parra, poet.
  • Cecilio Muñoz Fillol, veterinarian and humanist.

Bodegas 1890

Wineries 1890, Jumilla 1890

Bodegas 1890, in Jumilla (Murcia), owes its name to the year when García Carrión was founded. Its wines are the result of the work of six generations that, over the years, have been passing on the most appropriate cultural practices and at the same time adapting the best grape varieties to the lands of Jumilla, an area privileged by the contrast between its mountains and valleys.

The predominant variety is Monastrell, a noble variety of exceptional quality, very well adapted to low rainfall and high in tannins and polyphenols. Along with this traditional variety, Garcia Carrión has cultivated others of high prestige, such as Tempranillo, Cabernet Sauvignon, Syrah and Merlot.

The careful production carried out in the winery allows the natural quality to be kept intact and then increased during the fermentation processes. The aging takes place in American and French oak barrels.


This Don Simón plant is unique, innovative and pioneering on an international level, surrounded by millions of orange trees in a privileged area of Andalusia: Huelva.

To obtain the best juice, it is essential that the oranges are picked at their optimum time of ripeness and, most importantly, squeezing the oranges just after they have been picked from the tree. We have long-term agreements with more than 40,000 fruit-growers. At our plant in Huelva we are committed to organic growing as well as a firm commitment to the environment. Fruits free from pesticides.

This is our Huelva plant, quality and technological advancements that define not only this plant, but the entire Don Simón brand: an international benchmark of how a family business has managed to sell millions of litres of Spanish juice throughout the whole world.

In Huelva we squeeze the freshly picked oranges one by one, in less than 24 hours so that none of their properties are lost. In addition to the 1,500 hectares of our own orange plantations, at Don Simón we have long-term contracts with fruit-growers in the area that guarantee the reliability and quality of the raw material.

The plant has the capacity to process more than 2,000 tons of fruit per day, squeeze it and store it, out with the citrus fruit season, in 12 aseptic tanks of 4 million litres each, at 4 degrees of temperature, which allows all the properties of the fruit juice to be fully preserved. The plant also has 5 aseptic packaging lines with speeds of up to 24,000 containers per hour and has a refrigerated and automated warehouse with14,000 pallets.

The area where our plant is located is oriented towards caring for the environment. This circular economy and sustainability project, which was chosen as one of the winners in the European Business Awards for the Environment, pursues several objectives:

Zero waste objective

We transform 100% of the orange peel into animal food, essential oils and a wonderful perfume.

The Huelva plant fully manages all by-products with a pellet manufacturing facility, from orange peel for animal consumption and an essential oil extraction system, thus avoiding waste that in the past has caused many environmental problems.

Zero water consumption objective

We reuse 100% of the water to irrigate the orange plantation. Wastewater from the Huelva plant is treated by a state-of-the-art treatment plant, achieving output parameters so demanding that this water from the industrial process is suitable for the irrigation of our orange trees.

Zero contaminating emissions objective

With our trees, we reduce CO2 emissions equivalent to 1 million cars during one day.

The plant has an entirely sustainable energy production system, such as the use of olive stones, almond shells, wood from tree pruning, etc. as fuel (biomass).

In addition, with the plant being exclusively for fruit juice production, the only one of its type in Spain, we avoid using pesticides on the fruits making production almost organic, since we do not have to use any products that affect the external aesthetics of the fruit, given that the important thing is the quality of the interior of the orange (the juice). We select the best varieties that are most adapted to the environment, thereby reducing the consumption of water and energy at an irrigation level.

250 hectares have also been reserved as a natural park within the plant, which has been equipped with feeders and drinking troughs for bustards (a European protected species).

With regards to food safety and quality, our Huelva Plant has the most demanding international standards: the BRC (British Retail Consortium) and IFS (Industrial Food Standard), which certify that both the facilities and the processes carried out within them are exemplary among the companies in the sector. In addition, we are proud of having obtained the highest score in the BRC certification three years in a row, and the highest score in the IFS standard two years in a row.


Gádor, next to the valley of the river Andarax, is known for the high quality of its orange trees and for Almería being the largest vegetable-producing region in Europe. It is known as the Huerta de Europa (Vegetable Garden of Europe). Within this privileged area is where our plant is located for the production of refrigerated organic squeezed juice, gazpachos, soups and broths, all of them 100% natural products under the Don Simón brand.

The plant has its own Research and Development department that allows us to obtain the best quality from the products, due to the way in which the raw materials are treated, preserving all their natural properties. It is equipped with the latest technology in facilities of more than 15,000m2 on a plot of 80,000m2.

In this area, García Carrión buys the produce from 1,200 hectares owned by more than 850 growers, with whom we have long-term agreements. Likewise, the conversion of their conventional plantations to organic crops has been promoted among the growers in the region, whose oranges are harvested when they are at their optimal time of ripeness and from which we obtain our Don Simón Organic squeezed juice certified as a natural and environmentally friendly juice by the Andalusian Committee for Ecological Agriculture (CAAE).

The Plant has 7 aseptic packaging lines and a processing capacity of more than 120,000 tons of fruit and vegetables per year.

At our Almería Plant, we have implemented innovative solutions to preserve the environmental aspects of Sustainable Development (water management, use of fuels that have fewer contaminating emissions such as natural gas, waste management, etc.). The use and optimisation of water consumption, a highly valued resource in the area, constitutes one of our successful achievements in reducing the impact on the environment through the treatment and reuse of wastewater.

The Plant has implemented the ISO 9001 Quality Management system and the BRC (British Retail Consortium) and IFS (International Food Standard) international protocols for Food Safety, with the highest rating in certification audits.


La Mancha (Daimiel), the largest wine region in the world, is where our large winery and juice plant is located. It has the most modern packaging technology and automation in Europe, with industrial facilities of more than 120,000m2 and a storage capacity of 75,000 fully automated pallets.

For our wines we have a comprehensive winery equipped to produce D.O. Mancha, Vino de la Tierra and all kinds of special wines, aseptically packaged, (low alcohol wines, sparkling wines, summer reds, sangria, etc.) with a production capacity of 225 million litres.

For our juices, with 20 aseptic packaging lines, the Daimiel plant produces more than 600 million units per year, in all the most popular formats on the market.

The Daimiel Plant also houses the García Carrión global logistics centre with a daily movement of more than 250,000 boxes, being the plant with the largest turnover in Castilla-La Mancha. Our plant has the recognition of the most demanding international certifications: BRC (British Retail Consortium) and IFS (Industrial Food Standard). It also has the ISO 9001 certification that ensures and guarantees the quality of its products and processes.

The plant complies with all regulatory standards at an environmental level: selective collection system for production waste, use of fuels with a lower environmental impact and wastewater treatment plant, resulting in a fully efficient factory.


The Jumilla plant was built in the early 1970s, when Bodega 1890, located in the centre of the town since its establishment, was moved to the outskirts of Jumilla.

The first high-speed bottling train was installed here (18,000 bottles per hour) and it is where the “Castillo San Simón” brand was created in 1945, a wine from the family vineyards.

It is also the origin, in the 1980s, of Don Simón wine, and later in the 1990s of juices, must and sangria also under the same brand.

In 1995 a plant was created for the production of refrigerated squeezed fruit juices and Don Simón gazpacho.

Despite being our oldest plant, it has been modernised and extended over the years. It is from here that exports to the Africa market are mainly carried out, due to its proximity to the port of Valencia.

In terms of quality, the plant has had the ISO 9001:2000 certification since February 1995 . It currently has a Quality Management system in accordance with the UNE-EN ISO 9001:2008 Standard, and also has the BRC and IFS Standards international certificates.

With regards to environmental matters, our plant minimises the consumption of water resources and reduces energy consumption and the impact generated by emissions into the atmosphere, waste and noise from all processes and facilities. The plant operates under an internal Environmental Management System in accordance with current Environmental legislation.

In terms of energy, natural gas is used as fuel for the generation of steam. This compound is a clean gas and does not generate any pollutant or greenhouse gas. Finally, the plant has photovoltaic solar panels installed on the roof that can generate a maximum clean energy flow of 700 kW.


This plant is located in the strategic area of Segorbe, close to the port of Valencia. Since García Carrión’s entry to the area in 2017, we have increased production capacity in Segorbe to 350 million litres per year. García Carrión acquired the DAFSA plant as part of a very ambitious project that has become a reality: to be leaders in terms of value and volume in fruit juices, gazpachos, smoothies and horchatas.

The project combines three fundamental pillars of the family business: respect for origins and for raw materials, advances in R&D and industry, that is, the automation and efficiency of processes.

The Segorbe plant currently has 9 heat treatment lines and 15 automated packaging lines. It has the capacity for the integral production of tiger nut horchata and other blended drinks such as oatmeal, rice or almond. It has a pioneering plan worldwide: coordinate the entire production process, with full traceability and maximum safety.

In addition, García Carrión’s vertical integration project is committed to the sustainable development of agriculture. For this reason, at the Segorbe plant we are also involved in the food chain, seeking synergies with producers and collaborating through strategic alliances with suppliers. All this, as always, through a sustainable production that ensures food safety, taste and quality.

The Segorbe plant has been certified as an Innovative Company by the Ministry of Economy and Competitiveness for its R&D work. We have universities, biotechnology companies and R&D departments of several international companies as partners. In addition, the plant is ISO 14001, IFS and BRC certified.

With more than 86,000 analyses carried out on raw materials and finished products, results have been even further refined. We have analysed manufacturing times, product changes and waste reduction in a flexible and multiproduct environment. This in addition to supplier audits, work on Food Safety and Quality that has helped us reduce negative inputs.

With regards to environmental matters, we have reduced our Carbon Footprint by 150 tons of CO2. Our Industrial Wastewater Treatment Plant employs an exhaustive microbiological treatment on waste. We also use FSC packaging that ensures responsible practices to protect forests and we work with authorised waste managers.



Don Simón, a unique, innovative and pioneering plant on an international level, surrounded by millions of orange trees in a privileged area of Andalusia: Huelva. To obtain the best juice, it is essential that the oranges are picked at their optimum time of ripeness and, most importantly, squeezing the oranges just after they have been picked from the tree. We have long-term agreements with more than 40,000 fruit-growers. At our plant in Huelva, we are committed to organic growing as well as a firm commitment to the environment. Fruits free from pesticides. This is our Huelva plant, quality and technological advancements that define not only this plant, but the entire Don Simón brand: an international benchmark for how a family business has managed to sell millions of litres of Spanish juice throughout the whole world.



We transform 100% of the orange peel into animal food, essential oils and a wonderful perfume.


We reuse 100% of the water used to irrigate the orange plantation.


With our trees, we reduce CO2 emissions equivalent to 1 million cars during one day.